Have you ever gone to a website where they ask you to sign
up for a newsletter or email promotion, but there’s no incentive? You probably
just do like the rest of us and exit out of that website, and immediately find
another that does not require your email to deliver what you want – right? So,
how can you increase your newsletter subscriptions? OFFER INCENTIVE!
If someone commits to allowing you to basically spam their
inbox and send them all of your promotions, they should be rewarded – and they
want to be!
The
number one way to increase newsletter subscriptions is to offer an incentive to
sign up!
Top performing newsletter subscriptions are ones that offer vouchers like $10 off a $75
purchase, or percent discount like 20% off your first order.
For new brands and sites that sell apparel that is not
well-known, or for energy drink or supplement companies, offer a free t-shirt.
Educational sites where consumers are coming in to acquire
additional knowledge, offer a free eBook
version of one of your high-demand pieces. You can also offer something
relevant to your audience when asking them to sign their life away with your
newsletter subscription.
Own a vacation website, travel site, or cruise line? Offer
the chance to enter into a raffle to “Win a Trip!”
NEXT…
Tell them exactly what they will get when they sign up for
your brand’s newsletter subscription. Let them know what they can expect to get
out of it, and they will be more inclined to sign up. The more perks and
benefits there are opposed to NOT signing up will entice them to do so.
As a business and a brand, you should 100% know your top
performing products and show them as visuals when offering incentives for
people to sign up for your newsletter.
Online marketingagencies in Fort Lauderdale, Florida recommend that you also position your newsletter signup form based
on visitor behavior. Pop-up signups are typical for retail sites, but if
your newsletter and brand are more informational, your consumer is going to test
it out on your site first since they don’t know what to expect.
- Once they see that you are reputable and serve their purpose, position your newsletter signup prompt lower in the layout hierarchy.
- Place more important calls to action higher on the page, such as Recommended Articles.
Creating segments
is another way to allow your readers to choose what they would like to receive
information on.
- If they read an article, prompt them to sign up to receive more pieces on the subject.
- During the newsletter signup process, allow them to select certain categories they would like to receive email notifications on, etc.
Bragging Rights.
Show your users how popular your newsletter is and specify the number of people
who have signed up so far. Something along the lines of “Join over 100,000
Marketing Professionals,” or share the amount that people have saved, like “Subscribers
have saved $1,000,000 in discounts.”
It’s all about the
DETAILS. Using bright details, graphics, and animations are attention-grabbing
and they have a psychological effect on your consumers to sign up. By giving
them an experience, they will be more likely to want to see more.
No Form Required. Top
online marketing agencies in Fort Lauderdale say that by NOT making your consumer have to fill out a form or type in
their email address, you can save them time and headache. Let’s face it –
consumers are pretty lazy these days. Upworthy adopted a newsletter signup
concept that used to be popular in the 90s, where a simple click on “one-click
subscription” opens their email app and has an email already generated, and
prompts consumers to simply hit “send” and be done! Bada-bing, bada-boom!
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